Not Selling: Stop Blaming The Economy, It’s you!

Not Selling: Stop Blaming The Economy, It’s you!

Sure, it’s easy to blame the economy for low sales volume and decreased revenue, but even as the economy limps along, companies still have to buy goods and services and women in sales can make an immediate impact on their company’s bottom line results. They may buy a bit different, they make take a little longer, they may even buy less, but they still have to buy. If your customers are not buying what you sell and they can’t see the value in what you offer, the problem might be easier to solve than you think. This might be rough to hear, hard to admit and a tough pill to swallow but, it’s not the economy, it’s you! If that excuse is not enough and need another one, here goes. I listen to women business owners, regularly tell me that they blame their customers and potential customers for being too money focused or cost conscious. Customers are attracted to VALUE not “the lowest price or the cheapest in town.” It has nothing to do with price.

The women business owners I currently work with saw the writing on the wall and realized it’s do or die for their business. They are now acknowledging and saying “maybe it is me,” “maybe I need to be more efficient,” “maybe my selling is off,” or “maybe I should get sales coaching.” The established business owners are admitting that selling is “no longer what it used to be” and the new business owner is seeing that selling is “not at all what they thought it would be.”

So what can business women do to close more business in a slowing economy? Here are 3 ways to avoid or stop playing the blame game and start making things happen, now!

1. Stop making excuses. Excuses are nothing more than roadblocks for progress and change plus making excuses strip you of your power to take control. Blaming the economy or blaming your customers is like them blaming the sun for your sunburn because you decided to go to the beach without your sunscreen and a hat. Taking personal responsibility and blaming no one or nothing but yourself. When the economy changes, we adapt not blame.
2. Create your own economy. If you are looking for better business results, take a look inside your business instead of blaming the outside economy. Find out what is missing, what went wrong and how you can fix it. That’s the only thing YOU have control over and the quicker you identify and fix what’s wrong, you will dramatically improve sales and revenue.
3 Invest in yourself and improving your sales skills. Sales skills are an essential part of doing business and critical to staying in business. If you don’t have sales skills, get them, if have skills, hone them, if you are not sure where to start, ask a coach. When you arm yourself with efficient and effective sales skills, than you increase the chances for your business to thrive in this new and here to stay economy.
It’s time to stop blaming everything but yourself. Start doing what you need to do, accept the fact that you can’t control the economy but you can create and control your own! This is your business we are talking about. Final thought and question to ponder. If the picture of your future business is painted with lack, scarcity and darkness, do you have the desire to paint a new one with light, abundance and prosperity?

One more thing to consider…..Need a “911” Strategy Session? If you are struggling with sales and/or keep running into the same obstacles and issues, reach out and schedule a 30 minute complimentary call with me. You never know…it could change your sales results and bottom line. This session is an opportunity for me to ask questions and learn where you are in your business, where you want to go, and what might be holding you back.

PS. THIS IS NOT A FREE COACHING CALL. That would be irresponsible of me to offer you, as change doesn’t happen overnight, and certainly can’t happen on one phone call. This is purely a chance for us to get to know each other, see where you are in your business, and see if it makes sense to work together. I want to serve you deeply, and in order to do that, we need to have a frank conversation about your business first.