People Don’t Buy Services, People Buy You

People Don’t Buy Services, People Buy You

People Don’t Buy Services, People Buy You

When a client makes a buying decision and chooses to work with you, generally it’s not because you have the best service, the lowest price or delivered the best presentation. People Don’t Buy Services, People Buy You!  Your clients overwhelmingly buy you and from you, because they like, trust and believe in you. You first, everything else next!  Your product or “service” is only part of the sales process. What prospects are buying, starts with you.

You must confidently sell yourself first before anyone would consider buying your products, services, ideas, talents or skills. Part of what the client plans to purchase is who you are. The success of your business and the amount you earn is directly related to how well you project authentic confidence.

Many professionals focus almost exclusively on selling their comp and pay very little attention to how they sell and present themselves. You’re part of the package and part of what clients are buying. Everything you say and every move you make either pushes clients away or pulls them towards you. People Don’t Buy Services, They Buy You!

In every situation, how you show up says volumes about you, your confidence and your belief in yourself. If you don’t believe in yourself and what you are selling, no one else will either. Your mindset is critical at this stage of the process. Whether you’re selling an idea, pitching a business proposal or offering a product or service—it’s all selling. Selling is the most important skill every professional need to develop.

You get back what you put out. If you are transmitting low levels of confidence to your clients, you will not attract the type of quality and targeted customers your business needs to survive.

Self-assured professionals have the ability to broadcast self-assurance.

People Don’t Buy Services, People Buy You!

In order for other people to buy you, you have to first buy yourself. That means building your confidence! There are no tricks, gimmicks, shortcuts or secrets.

Pay attention to what you are projecting to your customers and how they perceive you. Make sure they move toward you, not run away.  Remember, the confidence you project, will inspire the confidence in your customers. Remember…people buy you first…everything else next.